Rabu, 11 April 2012

[N262.Ebook] Download Building Global Biobrands: Taking Biotechnology to Market, by Francoise Simon, Philip Kotler

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Building Global Biobrands: Taking Biotechnology to Market, by Francoise Simon, Philip Kotler

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Building Global Biobrands: Taking Biotechnology to Market, by Francoise Simon, Philip Kotler

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Building Global Biobrands: Taking Biotechnology to Market, by Francoise Simon, Philip Kotler

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Françoise Simon and Philip Kotler combine their biotechnology and marketing ex-pertise to show managers how to innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide.

Simon and Kotler explain in clear nontechnical prose how innovation in the new biosector will be driven by a web of cross-industry collaborations, and in particular by three transforming forces: information technology, consumerism, and systems biology. With timely industry cases, the authors demonstrate that by capitalizing on these forces, companies from Hitachi and Siemens to Amgen and Pfizer could become the biotech leaders of the coming decades.

The chapters on building and sustaining biobrands are the centerpiece of this indispensable book. Simon and Kotler present a powerful framework that will enable any manager to redefine and transform traditional models into a new branding paradigm: the global "targeted" model as an alternative to the global "mass market" model. The authors illustrate how each of these models has proven successful in launching such blockbuster drugs as Viagra, Lipitor, Rituxan, and Gleevec.

Relevant to all industries impacted by biotechnology from consumer goods to industrial products, Building Global Biobrands is essential reading for every manager, marketer, analyst, and consultant who must understand the Biotech Century.

  • Sales Rank: #1536281 in Books
  • Published on: 2009-04-27
  • Released on: 2009-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 6.00" l, 1.14 pounds
  • Binding: Paperback
  • 352 pages

From Publishers Weekly
If you're intimidated by a book that has "single nucleotide polymorphism" in its glossary, perhaps this isn't for you. But if you can get past the occasionally dense material and have at least a passing interest in the exploding sector of biotechnology, this guide really is a wonder. Professors and marketing strategists Simon and Kotler have compiled an overview of biotech that's both readable and incredibly detailed. Seamlessly switching between observations on innovating, branding and acquiring global reach, the authors display a knowledge of the subject that's almost unreal. And while advances like gene therapy and nanotechnology may sound futuristic, the future is in many cases already here-and accounting for possibly "a third of world GDP," the authors note. The writing is sprightly, the structure well-reasoned. There isn't much moral rumination on the issues that trouble so many, such as cloning and the genetic engineering of food. But as an overview of a sector that's becoming more and more critical to the American economy, it's difficult to imagine anything more comprehensive.
Copyright 2003 Reed Business Information, Inc.

From Booklist
Simon and Kotler, distinguished academics, combine their expertise to address the business of biotechnology at three levels--innovation, marketing models, and global strategies. They draw on their consulting experiences as well as research on the global scope of bioscience conducted in the Americas, Europe, and Asia with 300 corporate, R&D, and marketing executives in companies of all sizes. The authors set out to show managers how companies can innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide. Among the authors' conclusions are the need to integrate information technology, systems biology, and consumerism; the reality that drug access and price have become lightning rods of consumer and legislator criticism and are a top strategic issue for the biosector; and the fact timing is a key success factor in biopricing. With revolutionary breakthroughs in biotechnology occurring in every sector, from medicine and defense to food and cosmetics, the authors provide a valuable roadmap for growth in the twenty-first century, destined to be called the biotech era. Mary Whaley
Copyright © American Library Association. All rights reserved

Review
Bernard Poussot President, Wyeth Pharmaceuticals "Building Global Biobrands" tells the fascinating story of the biosector, its promises, and its daunting challenges. Global by necessity, biobrands require unprecedented resources and approaches to emerge and last. A must-read for anyone who wants to understand the Biotech Century.

G. Steven Burrill CEO, Burrill & Company Lots of books have been written about the business of biotech, but few have been written about marketing and brands in the biopharma sector. This is a jewel. Simon and Kotler are timely, insightful, and readable. Enjoy.

George Morrow Executive Vice President, Worldwide Sales and Marketing, Amgen The essence of branding biopharma products is telling well the story of the match between product performance and customer needs. Simon and Kotler have provided a feast of examples of the branding strategies deployed with biopharma products. Their book will be a valuable reference for all students of branding.

Samuel Broder, M.D. Chief Medical Officer, Celera, and former Director, National Cancer Institute Simon and Kotler have put together an extremely useful analysis of how innovation in the biosector is harnessed for success in the market.

William A. Haseltine, Ph.D Chairman and Chief Executive Officer, Human Genome Sciences "Building Global Biobrands" is a thoughtful and original analysis of present and future trends in this exciting industry. It is a must-read for those in the biopharma business and for the general reader seeking insight about the most important technology in the twenty-first century.

James C. Mullen Chairman and CEO, Biogen, Inc. This book offers new thinking on the strategic challenges of biotech companies trying to build brands while navigating regulatory mine fields and rapid advances in biology and medical technology.

Thomas Ebeling Chief Executive Officer, Novartis Pharmaceuticals "Building Global Biobrands" provides important insights into the marketing of innovative medicines today, especially those with potentially lifesaving benefits. The authors explore the strategy for marketing breakthrough drugs and shed light on harnessing the power of activist patients and the escalating influence of the Internet.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Well-written, but no longer timely.
By Stephen Rustad
Building Global Biobrands is a snapshot of a group of companies written at a time when the biotech industry was coalescing into a recognizable market sector. Today. (2014) it should be read more for its historical perspective than as a useful or insightful "how-to" guide. As is often the case with niche markets (especially in technology), self-defined experts in the sector tend to see their experiences as unique, and their knowledge esoteric, when in fact the marketing principles and tools they discuss are common to many - if not most - market segments.

5 of 6 people found the following review helpful.
A COMPREHENSIVE VIEW OF BIOTECH AND PHARMACEUTICAL MARKETING
By Marcel Frenkel, MD, MBA, Editor, The Journal of Medical Practice Management
This is a very smart book: it is valuable for professionals in all aspects of health care who seek an insight into the global pricing and marketing of medical therapies.
Though not biological scientists, Simon and Kotler impart their treatise with a savvy academic outlook blended with lessons learned in the consulting arena. The authors show an amazing scholarship. They combine knowledge derived from personal acquaintance with key players in the biotechnology and classical pharmaceutical industry with an understanding of the medical applications and implications of drug therapies to weave a rich tapestry of a very complex topic.
Their view ranges from:
· a discussion of the history, politics and costs of biotechnologic research;
· the pricing of new drugs to allow both access and cost recovery (Novartis' introduction of GleevecR);
· the evolution of Big Pharmas' ( e.g. Pfizer, Merck) alliances with smaller bio-tech firms to find innovative therapies,
to the techniques used to maintain brand franchises as patent protection is lost. (Over-the-counter Advil remains a viable brand.)
They are able to keep readers' interest high by providing concise and lively vignettes of many developments in the history of drug introduction and marketing. Among these, they cite:
· Pfizer's promotion of late-entrant LipitorR to become the victor in the statin "races";
· Johnson & Johnson's brilliant recall of TylenolR following deaths due to product tampering and its ability to maintain the brand's prominence for over 30 years; and
· Pfizer's consumer-driven shaping of the market for ViagraR by creating erectile dysfunction as a new clinical entity.
The future appears to be in the realm of biotechnology with strong BigPharma participation. Whatever the new environment, the basic principles of marketing described in this volume will hold true.

0 of 0 people found the following review helpful.
Business Planning Tool
By Anne Camille Talley
Take note, anyone who needs a source for business planning assumptions in any part of the health care sector. This is a well researched and nuanced view of where health care markets are headed in the wake of well-described innovations and synergies in biotech, pharma, diagnostics, devices, and IT.
Students, investors and professionals preparing business plans ought to start with this book and keep it handy. It shows how branding and bio/technology will meet up with patients' and doctors' increasing demands for evidence-based marketing. We can all then design our own ways to innovate and compete in a health care world that Simon and Kotler show will be vastly different from today in complexity, efficacy and types of treatments and marketing methods.
Well indexed, and with notes and a highly readable glossary for reference, as a market forecaster I expect to be reaching for this book on my credenza for at least 5 years. Whether you ultimately agree or not with the specific predictions, we all need to think hard about what they are saying. Your competitors certainly will be studying this book.

See all 13 customer reviews...

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Jumat, 06 April 2012

[B818.Ebook] Download Minstrels and Psalmists: The Key to Davidic Praise and Worship, by Niles Bess

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Minstrels and Psalmists: The Key to Davidic Praise and Worship, by Niles Bess

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Minstrels and Psalmists: The Key to Davidic Praise and Worship, by Niles Bess

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Minstrels and Psalmists: The Key to Davidic Praise and Worship, by Niles Bess

In this book, God wants to show us that we are part of that royal priesthood and that we are a holy nation with the ability to access his presence like never before. Through the ministry of prayer, praise and worship, psalmists and minstrels can help usher in an atmosphere that's charged with the tangible presence of the Lord. The more time we spend with the father, the more his glory can shine on the inside of us that men would be drawn by His spirit. My prayer for all those that are called to the ministry of the minstrel and psalmist is "That the God of our Lord Jesus Christ, the Father of glory, may give unto you the spirit of wisdom and revelation in the knowledge of him and the eyes of your understanding being enlightened; that ye may know what is the hope of his calling, and what the riches of the glory of his inheritance in the saints" Ephesians 1:17-18

  • Sales Rank: #3146772 in Books
  • Published on: 2011-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .13" w x 5.00" l, .14 pounds
  • Binding: Paperback
  • 52 pages

About the Author
iles Bess has been uniquely anointed to minister a style of praise and worship that destroys the bondage of the enemy and brings the atmosphere of heaven. He has been in ministry for over 17 years. With a strong apostolic and prophetic grace, Niles has helped ministries throughout the city of Chicago establish and building effective worship ministries. Niles has been married to Gina Bess for over 15 years and has 3 boys; Javon, Joel and Nyzier. With a mandate to teach and train believers in the area of worship, he is committed to writing books as well as demonstrating and imparting the spirit of praise and worship across the nation.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great Book
By Diana A. Perry
I love to worship. This book gave some really good and needed insight.
It tells how your heart has to be ready for worship, and that praise is best
before worship. And, it was the heart of David. If you want to get there. This
is a great starter.

1 of 1 people found the following review helpful.
Good read
By C. Goins
Informative, yet not too lengthy. I like how he broke everything down and had definitions and scripture for back up. I read it in one setting!

0 of 0 people found the following review helpful.
Must read for those in Music Ministry
By Anita S. Murphy
If you are already in a Music Ministry or searching to find your calling in Praise and Worship this book is for you. It answers questions that nagged us but we may not have asked or didn't know what to ask. Easy to digest and straight forward yet every bit worth the investment. Use as a reference and a reminder from time to time of God's calling in your life in regards to the gift of music in your soul.

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Kamis, 05 April 2012

[O367.Ebook] PDF Ebook Yellow Shadows (Fu Manchu), by Sax Rohmer

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Yellow Shadows (Fu Manchu), by Sax Rohmer

1925. Rohmer (Arthur Henry Sarsfield Ward) was a prolific English mystery writer, best known for the master criminal Dr. Fu Manchu and his opponents Denis Nayland Smith, Dr. Petrie, named after the Egyptologist Flinders Petrie, and the beautiful Karamaneh, the source of Petrie's daydreams. He also wrote under the name Michael Furey. This is the sequel to Dope, Rohmer's macabre mystery, featuring Red Kerry. The book begins: The 8:50 from Blackwall was more than an hour late. Since the chilly coming of dusk, London had battled with her pet demon, King Fog. Slowly but surely he was conquering. Intervals of comparative visibility were growing more rare; the enemy was establishing a stranglehold. See other titles by this author available from Kessinger Publishing.

  • Sales Rank: #5343437 in Books
  • Published on: 1926
  • Binding: Hardcover
  • 299 pages

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Couldn't put down!
By Kindle Customer
One of his best!

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Jumat, 30 Maret 2012

[S748.Ebook] Download Marketing Management (14th Edition), by Philip T. Kotler, Kevin Lane Keller

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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

  • Sales Rank: #6364 in Books
  • Brand: Kotler, Philip/ Keller, Kevin Lane
  • Published on: 2011-02-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.20" w x 8.80" l, 3.70 pounds
  • Binding: Hardcover
  • 816 pages

About the Author
Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.

"Kevin Lane Keller" is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.

Most helpful customer reviews

34 of 40 people found the following review helpful.
If you are using for class, be wary of Kindle edition
By DC RICH
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.

4 of 4 people found the following review helpful.
Great for School
By Mrs. Masters
I had purchased a Global Accounting book before, so I was not nervous about purchasing a Global edition again. This book has been perfect for my marketing class. So far nothing has been different except the HUGE savings,

7 of 9 people found the following review helpful.
Great textbooks that's current (2013)
By Leila T. Abdoulaye
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.

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Kamis, 29 Maret 2012

[J548.Ebook] PDF Ebook Psychology: The Psychology Of Likability: Learn The Secrets Of Human Behaviour, by Jackson Seller

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Psychology: The Psychology Of Likability:  Learn The Secrets Of Human Behaviour, by Jackson Seller

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Psychology: The Psychology Of Likability:  Learn The Secrets Of Human Behaviour, by Jackson Seller

Do you wish you were more charming, funny, likeable, loved and the person everyone wants to be around? Do you find yourself in awkward conversations and struggle to know what to say? Do you feel like people always get the better of you? Have you ever felt bullied, dismissed and ignored by others? What If I told you that you could become super confident, demand respect, dominate conversation, be more liked, admired, loved, and adored, create instant rapport with people … and best of all, always be able to analyze ANYONE so you think on your feet and avoid awkward silences. If you answered YES to any of those questions then you need to read this book You will discover the exact secrets that will make people shower you with so much admiration, recognition and respect that it will shock you. In fact, scientific research has show that this is the ONE secret that all of the world’s most likeable, influential and wealthy individuals share like Bill Clinton, Oprah Winfrey, Tom Hanks and Ellen DeGeneres. The strategies in this book are so simple, so easy to implement and so powerful… That it will probably sound so unbelievable when you first read about it. It will work on people of all types. Are you ready to finally take control of your life, and decide which path to take? If you apply the methods in the next few weeks the results you will see are going to be indisputable. You will likely wonder how this got past you all these years! I have designed this book to take anyone from absolute beginner to expert (and anywhere in between) so you can benefit as much as i do. What you get is powerful information that is easy to follow, pleasant to use and designed to give you maximum effectiveness in minimum time. What are some benefits you can expect when you follow this program Make others drool over you in excitement, because they will NOTICE and RESPECT you! Effectively CONVINCE and PERSUADE anyone while melting away any resistance that they might have. How to attract beautiful women – regardless of your age, height, looks, wealth, or anything else How to make ANYONE be jealous of you How to dominate the art of conversation and get along well with even the most unfriendly person in the world Become a MASTER persuader so as to get everything possible from life! As well as: The little known secrets to create instant authority with ANYONE Subtly influence anyone – “under the radar” commands that will make people do your bidding! Remove any fear in you or others thanks to never heard before ethical manipulative techniques Amazing tricks that will make anyone listen to you! Become SUCCESSFUL in your business and enjoy all of the benefits Never experience awkward silences again and always know what to say AND when to say it. The Botton Line: I know you’re probably sick and tired of all of the mumbo jumbo you can find in other psychology hypnosis websites and books. I can assure you that you’ve never seen anything like this. Here, you’re going to learn secret mind tricks and strategies that will help you to transform your life in a way you’ve never thought of and this information has to be used in an ethical way or else this is not for you. What are you waiting for? Times ticking! Take Charge of your LIFE today by making the smartest investment you could possibly make. An investment in yourself and your future. Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page!

  • Sales Rank: #2339767 in Books
  • Published on: 2016-12-14
  • Original language: English
  • Dimensions: 9.00" h x .54" w x 6.00" l,
  • Binding: Paperback
  • 236 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Looks at the psychology behind becoming more likeable through easy to follow steps in multiple situations.
By Edward
This book really does cover all the bases on the psychology of likability. A comprehensive guide filled with useful information that makes it worth the money. The use of real life situations from the author makes you feel like you really are getting the real insight into how to become more likeable whilst the covering of key topics such as dating, being at bars and in the work-place help the reader to master those key situations that need to be focused on.
The exercises at the end of the chapters add a nice touch that really makes you engage and the concepts help improve your relationship skills from becoming better at the crucial small-talk to equipping yourself with the ‘social belt’ to master any social situation. This book highlights why likability is an important but understated trait that can help you get ahead in life and will help you to do so.

6 of 7 people found the following review helpful.
the author's bad grammar clearly shows that he was typing from the ...
By Noble43
The writing is absolutely horrendous, here is a quote from the book: "Show the person you’re interest in, dating or in ia relationship with that you’re mentally, emotionally and physically invested...... and all that takes is letting them know you’re thinking of them." As you can see, the author's bad grammar clearly shows that he was typing from the top of his head and not really putting in time and effort to make any necessary corrections. This is not the first incident, there are plenty more in the first chapter AND THAT IS THE FIRST CHAPTER PEOPLE!!! Save yourself the hard work to understand what the author is trying to say and find a similar book with better grammar elsewhere. Let me summarize the entire book with a toy doll named Lisa Lionheart quote from 'The Simpsons' "BELIEVE IN YOURSELF AND YOU CAN ACHIEVE ANYTHING!" I saved you the agony.

0 of 0 people found the following review helpful.
Be a likeable allrounder!
By Makaveli
This book covers many areas such as learning to be likable at work, with family, and in relevant situations. You are going to learn the strategies that will change your life.

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[C415.Ebook] Free Ebook Emergency Drug Dosing in Children: A Resuscitation Aid for Paediatric Emergencies, 1e

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Emergency Drug Dosing in Children: A Resuscitation Aid for Paediatric Emergencies, 1e

  • Published on: 1705
  • Binding: Paperback

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Selasa, 27 Maret 2012

[F804.Ebook] Ebook Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

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Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman



Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

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Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

A complete guide to using the best ingredients and minimal equipment to create fun and flavorful brews

Ancient societies brewed flavorful and healing meads, ales, and wines for millennia using only intuition, storytelling, and knowledge passed down through generations―no fancy, expensive equipment or degrees in chemistry needed. In Make Mead Like a Viking, homesteader, fermentation enthusiast, and self-described “Appalachian Yeti Viking” Jereme Zimmerman summons the bryggjemann of the ancient Norse to demonstrate how homebrewing mead―arguably the world’s oldest fermented alcoholic beverage―can be not only uncomplicated but fun. 

Armed with wild-yeast-bearing totem sticks, readers will learn techniques for brewing sweet, semi-sweet, and dry meads, melomels (fruit meads), metheglins (spiced meads), Ethiopian t’ej, flower and herbal meads, braggots, honey beers, country wines, and even Viking grog, opening the Mead Hall doors to further experimentation in fermentation and flavor. In addition, aspiring Vikings will explore:

•    The importance of local and unpasteurized honey for both flavor and health benefits;
•    Why modern homebrewing practices, materials, and chemicals work but aren’t necessary;
•    How to grow and harvest herbs and collect wild botanicals for use in healing, nutritious, and magical meads, beers, and wines;
•    Hops’ recent monopoly as a primary brewing ingredient and how to use botanicals other than hops for flavoring and preserving mead, ancient ales, and gruits; 
•    The rituals, mysticism, and communion with nature that were integral components of ancient brewing and can be for modern homebrewers, as well;
•    Recommendations for starting a mead circle to share your wild meads with other brewers as part of the growing mead-movement subculture; and more! 

Whether you’ve been intimidated by modern homebrewing’s cost or seeming complexity in the past―and its focus on the use of unnatural chemicals―or are boldly looking to expand your current brewing and fermentation practices, Zimmerman’s welcoming style and spirit will usher you into exciting new territory. Grounded in history and mythology, but―like Odin’s ever-seeking eye―focusing continually on the future of self-sufficient food culture, Make Mead Like a Viking is a practical and entertaining guide for the ages.

  • Sales Rank: #18333 in Books
  • Published on: 2015-11-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .60" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 240 pages

Review

Library Journal-

"Zimmerman originally documented his brewing experiments on his blog, ­jereme-zimmerman.com. After enthusiastic feedback from participants in the author’s mead workshops, he decided to publish a handbook on making mead with wild yeast, a practice at which the Vikings excelled. His recipes are straightforward and easy to follow, frequently including a story or tips to improve it. They often call for not only standard mead but also an unusual ingredient such as mushrooms, garlic, horehound, or marshmallow plant. Zimmerman packs this slim tome with honey-based brewing recipes, Viking mythology, Viking cultural history (as it applies to mead), a history of beekeeping, a guide to picking honey, how to drink mead, and equipment advice. While there are many mead-making titles on the market, the emphasis on wild yeast along with Zimmerman’s philosophy of experimentation and self-sufficiency make this a unique offering. VERDICT: Adventurous mead makers or brewers who want to move beyond the basics will find plenty to savor here.”



Booklist-

"After an exhausting day raiding coastlines and terrorizing natives, Vikings loved to relax with a nice quaff of mead. Over the centuries, mead retreated to merely a historical curiosity. But thanks to creative and adventuresome home brewers such as Zimmerman, mead has roared back to life. Zimmerman promotes natural fermentation from airborne yeasts, but for those lacking bold Viking genes, he offers advice on fermentation from commercial yeasts. Text is clear and very encouraging, and he makes mead accessible to both tyros and experienced brewers. Summarizing relevant equipment and ingredients, Zimmerman emphasizes that his disciples will produce their best meads if they don’t go overboard on sterilizing their equipment nor take all the joy out of mead making. Recipes go beyond basic mead to include Ethiopian t’ej, fruit-enhanced melomel, and metheglin, which scents mead with herbs and spices. A valuable addition to any collection that seeks to satisfy the creativity of home brewers.”   



“A great guide to mead making, full of practical information and fascinating lore.”--Sandor Ellix Katz, author of The Art of Fermentation and Wild Fermentation



“This is a fun book―and fortunately, it doesn’t stop there. Coupled with the fun parts is a book that is informative and detailed in everything from choosing honey all the way to what kinds of corks to use. As a beekeeper who has always had lots of good raw honey on hand, I have made mead before but only in the kind of sterile environment that Jereme Zimmerman eschews. His book opened my eyes to the possibility of returning to the much more natural and time-honored ways of brewing this fascinating beverage.”--Jeffrey Hamelman, director, King Arthur Flour Bakery; author of Bread: A Baker’s Book of Techniques and Recipes



“Tradition meets modernity in this marvelous look at the ancient brewing of honey-based beverages.”--Mike Faul, owner and brewmaster, Rabbit’s Foot Meadery



“I really delighted in this inspired and informative read. Throw caution into the mead-making wind and relish the challenge of some of the more unusual flavorings and ingredients. I now feel more like being a Viking mead maker than ever, and coming from a Celt and fourth-generation mead maker that is something! Enjoy mead and make merry men and maidens.”--Sophia Fenton, director, Cornish Mead Co. Ltd.



“Jereme Zimmerman has captured the wild spirit of mead quite literally―as the quintessential naturally fermented beverage of humankind from the beginning, which reached its apotheosis with the Vikings. Without compromising its mysterious allure, he brings it down to earth for all to make and enjoy.”--Patrick E. McGovern, author of Ancient Wine and Uncorking the Past



“Make Mead Like a Viking puts the ME back in mead: my Scandinavian heritage simply sang when reliving the history, reading the recipes, and playing the drinking games he includes. And best yet . . . Zimmerman encourages mead makers to keep their own bees! There’s no better way to get the best honey there is than when you, and the bees you care for, make it happen together. For me, this is the perfect marriage.”--Kim Flottum, editor-in-chief, Bee Culture: The Magazine of American Beekeeping

About the Author

Jereme Zimmerman grew up on his parents’ northern Kentucky goat farm, Twin Meadows, where he was also homeschooled. After graduating from Berea College in Berea, Kentucky, he moved to the Pacific Northwest, where he immersed himself in the world of homebrewing. As the world’s only peace-loving, green-living Appalachian Yeti Viking, Zimmerman writes, blogs, and speaks regularly on fermentation, mead-making, homesteading, and good eating. He is a regular contributor to various publications and websites, including New Pioneer and Backwoods Home magazines. He writes for Earthineer.com as “RedHeadedYeti.” He currently lives in Berea with his wife, Jenna, and daughters, Sadie and Maisie, where he practices urban homesteading and cavorts with farmers, authors, and fellow sustainable-living enthusiasts.

Most helpful customer reviews

23 of 23 people found the following review helpful.
I'm eyeballing the fruit in the fridge...
By Momster
I came at this book as a former home winemaker, with all the sanitizing fuss and bother that goes with that. The idea that you could clean but not have to sanitize equipment and still get drinkable, quality products that wouldn't kill you was a whack across the head for me. But the more I read, the more the author's playful, what-the-heck experimental attitude appealed to me. He's made me want to dig out my carboys and airlocks and start wildly throwing things in to see what happens. I've even looked up a couple of local honey producers.

In addition to his playfulness, Zimmerman's passion for all things Viking shines through in this book. He gives a good grounding in Norse mythology and culture, the history of and changes in mead making, and information on a wealth of variants that fall broadly under the "mead" category (even some on beers). Also, he's included recipes he's used and developed--although perhaps it would be better to call them guidelines, since he freely recommends departing from them at your whim.

The concept and information on wild fermenting is, I think, worth the cost of the book all by itself. It had never occurred to me (why, I do not know) that yeasts abounded all around me and would be happy to leap into my primary fermenter and start having bubble-making parties. Nor had it occurred to me that the pellicle (a barrier layer) formed by top-fermenting yeasts had a protective function; I always thought it meant "batch spoiled; throw it out" (but then, I was making wine, not beer, and top-fermenting yeasts are important in beer). It's eminently sensible; nobody in neolithic times had packets of yeast, for pity's sake, but they certainly had fermented beverages.

I suspect this will become a favorite gateway book for those wanting to try out mead making or take a less intimidating pathway into the world of home brewing. It's an easy, enjoyable, and absorbing read, one that takes frugality, sustainability, and responsibility seriously, and one with enough depth that you'll keep going back to it.

14 of 14 people found the following review helpful.
... author and now have a signed copy of this fine book. Mr
By J. Kniskern
I was lucky enough to meet the author and now have a signed copy of this fine book.
Mr. Zimmerman recalls the REALLY olden days of wild fermentation in this light-hearted look at Viking honey-mead making.
The historical notes while extensive, do not overpower the information in this book. And this is an easy to follow guide to get started making your own meads and enjoying the huge varieties of tastes that can be made simply.
What would have been nice, is to include this book in a package, with a large crock, carboy, and airlock, so that you could get started right away.
You see, mead takes time. At a minimum, 3 weeks to get a young mead ready to drink. At maximum, years! So the sooner you can start brewing up your first batch, the better!
This was a quick read, and the writing of Mr. Zimmerman is excellent. My only complaint is trying to pronounce the Viking words!

9 of 9 people found the following review helpful.
Great for beginners or experienced brewers - no Viking Blood needed.
By Pixie's Pocket
This is a fantastic book for anyone interested in brewing mead!

I've been brewing for a long time, but Jereme Zimmerman does a great job at sharing more than just recipes and the same old information about homebrewing. There's well-cited history and folklore about mead and its place in the world of the Vikings. He explains brewing techniques well, making it less intimidating for a new brewer to start a lifelong mead hobby, but also delves into deeper concepts to keep us "old hats" interested and engaged as well.

His focus is on simple techniques that are similar to what the Vikings of eras past might have used. The scientific-minded, hyper-sterile brewing techniques so often seen are rendered unnecessary with his explanation of wild fermentation and bryggjemann.

I would recommend this book for anyone asking for a guide to brewing, especially if they have a spark of imagination and a willingness to jump in and play!

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