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Marketing Management (14th Edition), by Philip T. Kotler, Kevin Lane Keller
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
- Sales Rank: #6364 in Books
- Brand: Kotler, Philip/ Keller, Kevin Lane
- Published on: 2011-02-18
- Original language: English
- Number of items: 1
- Dimensions: 10.90" h x 1.20" w x 8.80" l, 3.70 pounds
- Binding: Hardcover
- 816 pages
About the Author
Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. He is also the President of Asia-Pacific Marketing Federation (APMF, 1998-2000) and the Vice-Chairman of the World Marketing Association (WMA, 1999-2000). His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. He has helped many leading Asian companies create sustainable strategies in the past decade. Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau.
"Kevin Lane Keller" is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.
Most helpful customer reviews
34 of 40 people found the following review helpful.
If you are using for class, be wary of Kindle edition
By DC RICH
The busy layout of the text book presents challenges when transferred to the Kindle edition, but the biggest disappointment is that the actual textbook page numbers are not displayed in your Kindle (just Kindle location) which makes collaborating with fellow cohort members and citations next to impossible.
4 of 4 people found the following review helpful.
Great for School
By Mrs. Masters
I had purchased a Global Accounting book before, so I was not nervous about purchasing a Global edition again. This book has been perfect for my marketing class. So far nothing has been different except the HUGE savings,
7 of 9 people found the following review helpful.
Great textbooks that's current (2013)
By Leila T. Abdoulaye
I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot.
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