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The Wedge: How to Stop Selling and Start Winning, by Randy Schwantz
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The Wedge offers a powerful, proven technique to distinguish you from the incumbent agent and help you win new business. You will dramatically increase your "win ratio" and add satisfied clients to your book of business by researching a potential client, building rapport, and discovering the client's inner dissatisfaction in the current relationship.
Learn Why Traditional Selling Doesn't Work
Learn What You Need To Know To Win Rapport, Discovery, Differentiation
The Six Steps of The Wedge
Wedge Scripting Aids
and More!
Randy Schwantz s The Wedge strips away the theoretical and packs in the most practical sales techniques to come along in the last ten years. If a salesperson is not Driving the Wedge, they re just spinning their wheels!
Richard F. Yadon, Jr.
Director of Sales
Willis Corroon Corporation of Kansas
After reading The Wedge, and applying its principles to my sales presentations, I landed a rather large account that I know a competitor was also avidly pursuing. That alone makes the investment in this book worthwhile.
kemspeaks
Amazon.com online reviewer
Phoenixville, PA
Randy Schwantz is President & CEO of The Wedge Group, a sales training and consulting firm headquartered near Dallas, Texas. He is in the business of helping agencies, carriers and other companies accelerate their profitable growth by integrating their sales people, support staff and executive leadership into a high-performance team.
- Sales Rank: #199742 in Books
- Brand: National Underwriter Company
- Published on: 1998-07-01
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .30" w x 5.90" l, .40 pounds
- Binding: Paperback
- 116 pages
- list_price
About the Author
RANDY SCHWANTZ, author of three previous books on selling, is President of The Wedge(R) Group, a business performance and sales consulting firm headquartered near Dallas, Texas. A former salesperson himself, Schwantz has spent more than 10,000 hours talking with people who sell for a living. His unique sales strategy, The Wedge, has been embraced by hundreds of companies and thousands of individual sales professionals throughout the United States and Canada. He and his wife, Lori, live with their four daughters near Dallas.
Most helpful customer reviews
1 of 2 people found the following review helpful.
Amazing book for any salesman or saleswoman!
By Eran Ben-Zvi
This book is the best book I have ever read on sales. It is written for insurance salesmen but can be related to sales of anything. I even related it to the days when I sold cutlery. Highly recommended to any salesperson who is looking to stop selling and start winning!!!
9 of 10 people found the following review helpful.
A little pricey for what you get
By D. McIver
I'm not a seasoned sales guy, but I am a business owner that found the material repetitive and pretty basic. I thought the book could have been condensed in about half the space. It seems the going rate is $30 for this book (not much less for used) - so I had pretty high expectations, which fell a little short.
Perhaps I'm just a simple guy or not smart enough to glean all I should have from this book. I'll probably keep it in my library to re-read another time - but don't expect to get too much more out of it.
This is just my opinion... so it's worth just that :-)
6 of 6 people found the following review helpful.
Same as all his other books
By Jared Traum
I first read How To Get Your Competition Fired and loved it. I recently bought (and returned) The Wedge. It is almost an exact duplicate of How To Get Your Competition Fired. There are a few areas where he says things a bit differently but it's basically the same.
I have a feeling The Wedge for Financial Advisors is the same as well. He has one good idea and seems to be rehasing it with different titles, but it's all the same concept. I'd say to get How To Get Your Competition Fired and the Red Hot Introductions book and you'd be set.
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