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Soap, Sex, and Cigarettes: A Cultural History of American Advertising, by Juliann Sivulka
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This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
- Sales Rank: #1050982 in Books
- Brand: Brand: Wadsworth Publishing
- Published on: 1997-03-20
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 6.35" w x 9.12" l, 1.38 pounds
- Binding: Paperback
- 464 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great Book for All Aspiring Advertisers.
By Nick W.
Fantastic read. Great for any young aspiring advertising or marketing students, or just those into early American pop culture (50's-60's). Sort of like the Mad Men's guide to Advertising.
14 of 15 people found the following review helpful.
Not just for the classroom!
By Suegsf
When I ordered this book, I thought it might be just another text book, however, Ms. Sivulka is a skillful writer worth reading at any level. Her subject matter is interesting, obviously carefully selected and well-coordinated. The illustrations are entertaining and pertinent. It's a fun read with lots of know-how apparent.
0 of 0 people found the following review helpful.
10 Reasons Why You Should Take a Look
By Alana
Soap, Sex, and Cigarettes: A Cultural History of American Advertising is a useful supplementary textbook for any student or professional interested in Advertising, Branding, and Marketing. If you are on the fence about purchasing this book, here are 10 easy reasons why you should take a look:
1. Chronological Chapters: From 1492 to "Advertising for Today and Tomorrow", Sivulka provides an easy reference for delving into a particular era or flipping through to walk through American Advertising.
2. Engaging Examples: Starting with page one there are three historical examples of advertising and the book offers a wealth of images- a lot of them humorous and engaging in comparison to society now. For example, an 1884 trade card using chromolithography, showing a man proposing and the female stating "Yes on condition that you buy me a 'Domestic' with new wood work and attachments" and 1962's "I dreamed I took the bull by the horns... in my maidenform bra" (visual on page 327... and yes there is a woman in her bra holding a bull by the horn).
3. Telling Timelines: You will find many interesting timelines in this book: historical dates, brands, advertising firsts, woman's suffrage, early radio, television... beneficial for students with term papers and the professional looking for presentation facts for a meeting.
4. Say it again, Sam: Memorable Slogans: Almost every chapter has the progression of "Memorable Slogans" that you will most likely recall or find amusing, even if only from movies, television and online.
5. Celebrity Callouts: Many chapters feature a callout of a key person in advertising history. This is a helpful resource for learning about key players personally and is extremely useful in referencing for building credibility... and they are fun, easy to read.
6. Taste of the Times: Each chapter contains "A Taste of the Times" which puts you into the right historical setting and the events that are occuring as the chapter proceeds- a beneficial feature for more insight.
7. Cream of the Crop: Bests & Favorites: From Favorite TV Jingles & Best TV Commercials over the years in later chapters. It is always advantageous to review and know what has succeeded in history, from war tactics to advertising and graphic design. Becoming a student of history's bests is a knowledge that is impressive and useful.
8. Status & Sex: Well-known throughout history is the use of someone's status/aspirations and sex in advertising. This book addresses these tactics head-on in a refreshing and tongue-in-cheek manner at times.
9. Impressive Index: In the back of this textbook is a index with every large historical event and specific brands, agencies and terms used often. If you need to find out about Erte or Etch A Sketch, they are right there for easy reference.
10. Easy on the Back: Unlike the majority of textbooks that not only build your brain, but your biceps as well, this book by Thomson/Wadsworth is small, light and easy to carry. A lot of information in a small, colorful package.
Cons: I did find some inconsistencies in details of information from time to time in this book, like with Coca-Cola for example. Yet the book with all of its callouts and humorous examples makes it worth it for simply the laughs and guffaws at American History. Also, this textbook is a bit outdated for the last chapters-- 1998 is over 10 years ago now, but thank goodness this is studying history! You'll still find it useful and engaging.
Overall, I am more than happy to recommend this book to anyone (student or professional) seeking a book on the American History of Advertising, or a conversation starting pop-culture book for the coffee table.
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